Brand consultant and specialist Lisbon, Portugal

I turn strategy into brands that are clear, distinct and recognisable.

Brand strategy Naming Visual identity Redesign Brand systems Creative direction

Clients · International presence

Projects for brands in Europe, Brazil and the United States.

Energy and logistics · Healthcare · Real estate · Technology · Music and culture · Hospitality · Churches and ministries · Food and drink · Construction and architecture · Retail and e-commerce · Packaging design

Time Square ChurchTovah EnergyFernandinhoVaultstoneSmilecareRiverside ChurchBarbearia TorresLexington ObserverAmadís Gastro DrinkRogueboxTravelHaqJB CarvalhoStaummaqDBZDr. Clearence Hill JrFaz ChoverThalles RobertoAetronLiber ClinicCasal ParrilhaMax PiresGreen HeritageAline BarrosSouth Leith Baptist ChurchDr. Eddie FernandesHope BridgeBarukCinesiaTepedino

When it makes sense to work with me

A new brand has to start out clear.

Positioning, naming and identity built from a single direction.

The business moved on, the brand stayed behind.

Repositioning and redesign to align perception with reality.

There is an identity, but no system.

Visual and verbal organisation to gain consistency and recognition.

About

Nearly three decades across strategy, identity and creative direction.

I am Marcus Castro, a brand consultant and specialist. Brazilian, based in Portugal.

I connect business clarity, narrative and visual systems for brands in different markets.

I read the problem like a consultant and answer it with a creative director’s repertoire. That combination is what makes strategy survive delivery.

Point of view and method

Design is not the starting point. It is the consequence of clarity.

Before form, you have to understand the business, the context, the people and what the brand needs to mean. Identity comes out of that direction — not out of taste or trend.